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Kerbside Creamery

Customizable Cake eCommerce Website Development
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Project Overview

Sydney’s First Customizable Cake sought to expand their business by launching an online platform.

Duration

4 Months

Objectives

  • Make custom cake ordering accessible to a wider audience
  • Offer a seamless and interactive cake customization tool
  • Automate order management and integrate with existing inventory systems.

Features We Implemented

Interactive Cake Customization Tool

  • Options to choose cake size, shape, flavor, and frosting.
  • Customizable decorations and text messages.
  • Real-time preview of the cake as customers make selections.

User Account Management

  • Easy registration and login.
  • Order history and tracking.
  • Wish list and favorite customizations.

Inventory & Order Management

  • Real-time inventory updates.
  • Automated order processing and notifications.
  • Integration with the bakery’s existing inventory system.

Payment Gateway Integration

  • Secure online payments through multiple gateways (e.g., PayPal, Stripe).
  • Option for cash on delivery.

SEO & Analytics

  • SEO-optimized content and meta tags.
  • Integration with Google Analytics for tracking user behavior and sales performance.

Website User Interface

Other Pages

Results and Outcomes

Sales and Revenue Growth

  • After the launch of the customizable cake eCommerce website, the client experienced a 50% increase in online orders within the first three months.
  • The enhanced user experience and ease of customization led to a 40% increase in revenue compared to the previous quarter.

Customer Engagement

  • The interactive cake builder tool saw high engagement, with over 70% of users customizing cakes before purchasing.
  • There was a 30% increase in repeat customers, attributed to the personalized experience and easy reordering process.
  • The average time users spent on the website increased by 25%.

Operational Efficiency

  • The integration of an advanced inventory management system reduced order processing time by 40%.
  • Automated email and SMS notifications for order confirmations, shipping updates, and delivery statuses increased transparency

28%

Improvement in Conversion

7x

ATC Rates

Technologies Used

Frontend
React.js, HTML5, CSS3, JavaScript
Backend
Node.js, Express.js
Hosting
AWS Cloud Services

The new customizable cake website has transformed our business. The interactive cake builder and seamless user experience have significantly boosted our online sales and customer satisfaction. Our operational efficiency has improved, and we are thrilled with the results.

Jonathan Israfil

CEO - Kerbside Creamery

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