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HealthNest

Content Creation for HealthNest Brand Social Media and YouTube
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Project Overview

Our primary goal was to develop a robust content strategy that would not only elevate the brand's visibility but also resonate deeply with their audience.

Context

  • Initial Situation
  • Challenges
  • Market Research and Insights

Objectives

  • Increase Brand Awareness by creating high-quality, shareable content to expand the brand’s reach.
  • Enhance Audience Engagement by developing content that encourages interaction and community building.
  • Produce a minimum of 10 high-quality blog posts per month to keep the audience informed and engaged.

Gallery

Photos
Videos

Project Deliverables

Content Strategy Document

  • Comprehensive content strategy outlining goals, target audience, key messages, and distribution plan.
  • Editorial calendar detailing content topics, formats, and publishing schedule.

Blog Posts

  • Minimum of 10 high-quality blog posts per month.
  • SEO-optimized articles with relevant keywords, meta descriptions, and internal/external links.
  • Accompanying images or graphics for each post.

Social Media Content

  • Daily social media posts for platforms like Instagram, Facebook, LinkedIn, and Twitter.
  • Engaging multimedia content, including images, videos, and infographics.
  • Captions, hashtags, and engagement prompts tailored to each platform.

Video Content

  • A series of engaging and professionally edited videos.
  • Scriptwriting, storyboarding, and post-production editing.
  • Videos optimized for various platforms, including YouTube, Instagram, and Facebook.

Infographics and Visual Content

  • Custom-designed infographics that visually represent key data and insights.
  • High-quality images and graphics for use across blog posts and social media.

Content Promotion and Distribution

  • Implementation of content distribution plan across all relevant channels.
  • Paid promotion strategies, including social media ads and Google Ads.
  • Outreach to influencers and partners for content amplification.

35%

increase in likes, comments, and shares on social media posts

60%

increase in the number of views on blog posts

Campaign Requirements

Content Management Systems
WordPress, HubSpot
Graphic Design and Multimedia Tools
Adobe Creative Cloud, Canva
Social Media Management
Hootsuite, Buffer
Video Creation and Editing Tools
Final Cut Pro, Animoto, Camtasia

Working with Cinemanomedia has been a fantastic experience. They took the time to understand our unique needs and crafted content that not only aligns with our brand but also captivates our audience. The improvement in our SEO rankings and the positive feedback from our customers speak volumes about their expertise.

Michael Lee

Founder - HealthNest

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Based in the heart of Sydney's west, Cinemano Media is a team of creatives delivering industry-leading websites and creative content.

Unit 10/27 Justin St, Smithfield NSW, 2164
info@cinemano.com.au
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